CASE STUDIES AND TESTIMONIALS

Hair Salon

SAPPHIRE SALON : FROM ZERO TO 81 LEADS W/ DIGITAL MARKETING

How We Generated over 81 leads and Made One Salon an extra $4000/month with our software

Who needs digital marketing? Local beauty businesses. Proper social posting supplemented with top-notch Google advertising tactics can make your business more income, especially backed by digital advertising experts.


Here’s just one example of how we conquered Google fame, and the success story of one local business that skyrocketed from 0 online leads to 81 leads and over $4,000 in just one month..

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Working with Solace marketing has been an amazing experience! I wasn’t sure at first how social media and google ads were going to give me more customers but it was so much easier than I thought! I used their software to generate over 80 extra customers this month for my Sapphire salon! Thank you, Sarah and the Solace team!

Brenda Moore

Hair Salon

THE CLIENT

The Sapphire Salon and Spa is a Greater Toronto Area home based salon/spa that specializes in women's beauty, specifically hair and nails. However, even with all the great amenities and benefits the establishment offers, they had no online presence whatsoever. Here’s why that matters:

  • Active monthly Google users: 1.8 billion  

  • Number of people in the area within 50 miles: 2.5 million

The realization ...

Not only does Google and other social platforms have a massive audience that The Sapphire has left untouched, but people are very active in the area. Additionally, people are using social media to find out about salons in the area, and The Sapphire has no presence for these interested parties to find on Facebook/Instagram/Twitter. These facts, combined with the salon industry average of 516 Facebook likes and 78 Facebook posts*, show clearly that The Sapphire was leagues behind in their social presence, and missing out on a huge opportunity. In the digital age, researching a salon thoroughly before your visit is a must, and so The Sapphire sought expert digital advertising services to turn their social media situation around

THE GOAL & THE PLAN OF ATTACK

The Goal: With Facebook/Instagram/Twitter being the largest, most engaged social media platform on the internet, The Sapphire wanted to take advantage of its audience to promote their brand.

The immediate goals were to

  1. Build their presence on Instagram/Facebook from the ground up and Grow an audience of future customers to engage with 

  2. Create multiple listings on local listing sites like Yelp, Google my Business, and more.

  3. Create a clean/beautiful one-page salon website with WordPress.

  4. And ultimately, drive more bookings and sales with Google Ads.

The Plan of Attack:  Using the existing Instagram/Facebook page for The Sapphire Hotel & Waterpark we used our software to begin regular/scheduled social posting with best practices. We also used our Google ads bot to set up and run auto-optimized Google Advertising campaigns to supplement traffic and exposure.

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FACEBOOK, INSTAGRAM & TWITTER POSTING

Software Solution: Social Marketing (Advanced plan)

One part of the plan was to build their presence through organic social posts. Our software helped with posting relevant, timely, and engaging social posts to The Sapphire’s Salon Facebook/Instagram/Twitter pages, following social media best practices, to grow the audience, reach and promote the client’s brand. We provided The Sapphire with a full calendar of custom-crafted social posts that would be scheduled for those social sites. The calendars consisted of seven original posts for each week of the month. We were sure to use the 'Leads' portion of the software to find target customers and generate more sales

LOCAL LISTINGS

Software Solution: Local Listings Pro (Advanced plan)

Sapphire Salon was added onto 70+ local sites like Yelp, Google my Business, Yellow pages, Trust Advisor, and more. They were also added to all four major listing data providers — Factual, Acxiom, Infogroup, and Neustar (Localeze) — which are trusted by more than 300 listing directories. 

We made updates in real-time to the businesses listing information, easily. 

We also used Google Insights from Google my Business to show proof-of-performance, boost SEO and ensure Sapphire Salon is being found.

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GOOGLE OPTIMIZED WORDPRESS WEBSITE

Software Solution: Website Builder (Advanced plan)

The Sapphire had a beautiful website before but it was very slow and outdated. We used WordPress with WooCommerce to create an easy-to-use eCommerce-capable one-page website. With the beauty products in-house, she can simply add products to the store and start selling! She can easily make changes on the front end and back end. This website utilizes Elegant Themes Divi Builder, an advanced visual builder that makes designing a fast Google optimized website a breeze—no coding necessary.

GOOGLE ADS

Software Solution: Google Ads Robot (Advanced Plan)

Sapphire salon wanted to upkeep a profitable social presence and well as even more leads from ads. Google ads are perfect for local businesses looking for the service in the area already. Using the already existing massive traffic on Google, we used the ads robot to generate more leads using a compelling offer. The ads ran for 1 month at $8/day, auto-optimized by the A.I daily for more clicks and conversions. This led to over 70 customers to the locations

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THE RESULTS

Social: From no social presence to a booming social page, our posting and page-optimization efforts garnered the business huge attention. Here are the hard numbers detailing the success of the Facebook/Instagram/Twitter page from just one month of our digital advertising software: 30 Facebook page likes to 214-page likes. Instagram: 11 followers to 114 followers. 22 total Direct messages from interested customers.

Beyond the numbers, it’s clear to see overall user engagement with The Sapphire’s business pages. 

Listings Builder: Sapphire was added to 68 website listings and received 11 inquires (4 appointments) in one month

Website: One lead optimized website with 3 visible pages. SEO optimized, mobile-friendly, fast loading speed, and e-commerce compatible. 

Ads results: 4,569 views of the ad 363 ad clicks and 73 appointments made

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Our Offers

FREE TRIAL

14 Day Free Trial

  • Social Marketing Base Features + 14 Editable Post Templates

  • Listing Builder Base Features

  • Customer Voice/Reviews Base Features

  • Reputation Management Base Features

  • Website Builder Base Features

$59

Social Marketing Plan

With All

  • Pro/Advanced Social Marketing Features

  • Base Features for Listing Builder 

  • Customer Voice/Reviews Base Features

  • Reputation Management Base Feature

  • Website Builder Base Features.

PRO PLAN (MOST POPULAR)

$199CAD /month

  • Social Marketing Base & Advanced Features w/ 60 New Editable Post Templates

  • Listing Builder Base & Advanced Features

  • Customer Voice/Reviews Base & Advanced Features

  • Reputation Management Base & Advanced Features

  • Website Builder Base Features

ADVANCED PLAN

$399CAD /month

  • Google Ads A.I

  • Multi-platform Advertising Intelligence & Reporting

  • Social Marketing Base & Advanced Features w/ 60 new Editable Post Templates/month

  • Listing Builder Base & Advanced Features

  • Customer Voice/Reviews Base & Advanced Features

  • Reputation Management Base & Advanced Features

  • Website Builder Base & Advanced Features